Morrison Boosts Conversions by 15% and Store Sales by 10% with Shopify Plus

How Morrison Transformed Its Sales with Shopify Plus

Morrison started in 2016 as a three-friend project aiming to merge Spanish craftsmanship with bold sneaker designs. Early success on Kickstarter led to a Prestashop store, but every time traffic spiked—Black Friday or seasonal drops—the site slowed, sections broke, or the entire store went offline. With no ability to make simple changes without a developer, the brand was stuck.

Challenge

In three straight Black Fridays, Morrison lost customers when pages crashed. Complex pricing for national, international, online and in-store channels lived in one tangled Prestashop back end. Weekend pop-up sales would show the wrong tag on Madrid’s shop floors. This chaos cost revenue and frustrated fans.

Solution

Partnering with Spanish Shopify agency Reduncle, Morrison planned a three-month migration to Shopify Plus. The cutover was seamless—sales stayed at 80% of normal on day one, then bounced back immediately. Shopify POS handled domestic and international pricing rules automatically. High traffic events now ride on Plus’s elastic servers, so the site never crashes.

Results

Within weeks of launch, the online conversion rate climbed 15%. Physical store sales rose 10% as staff used Shopify POS with accurate pricing and inventory synced from the same platform. No more developer tickets for routine updates. Morrison now runs B2B orders, a global e-commerce shop, and three brick-and-mortar stores from one dashboard.

Conclusion

By moving to Shopify Plus, Morrison turned its e-commerce portal from a growth barrier into a revenue engine. With stable performance under load and unified channel management, the brand is positioned as a leading reference in Spanish footwear.