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How Monos Saved 10+ Hours Monthly with Shopify Checkout Extensibility

6/11/2024
Monos
Victor Tam
Monos
shopmonos.com
Vancouver, CanadaFounded 2018
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Monthly Revenue
Undisclosed
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Founders
Victor Tam
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Employees
202
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Business Description

Monos is a Canadian direct-to-consumer travel and lifestyle brand founded in 2018. They design minimalist luggage and accessories built to last and sell across four international online stores.
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Executive Summary

Monos, the Canadian minimalist luggage brand, tackled multi‐store checkout complexity by moving from checkout.liquid to Shopify’s Checkout Extensibility. The switch saved 10+ hours per month, cut code errors, and delivered a 50% lift in conversion through Shop Pay.
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Case Study Content

Overview

Monos, a Vancouver-based travel and on-the-go brand, sells minimalist luggage across four Shopify Plus stores. Handling checkout updates on four storefronts with checkout.liquid became a drain on time and introduced risk with every release. Facing Black Friday, the team needed a leaner approach.

The Challenge

With just four developers supporting all store fronts, even minor tweaks in checkout.liquid required manual edits in multiple code files. The process included locating the right template, making changes, pushing updates, then rigorous testing. This repeated every month or two, creating a backlog just before peak sales events.

The Solution

Monos upgraded to Shopify’sCheckout Extensibility, replacing fragile code edits with app-based extensions. They leveraged:

  • Checkout UI Extensions for custom upsells and insurance add-ons.
  • Shopify Functions to apply custom logic without touching Liquid.
  • Post-purchase extensions to refine the confirmation page.

Using Shopify.dev docs and the upgrade hub, the team rolled out all four stores within days—well ahead of Black Friday.

Results

Immediately after launch, Monos saw:

  • 10+ hours savedper month in development time.
  • 50% highercheckout conversion when shoppers used Shop Pay vs guest.
  • A consistently2X fastercheckout experience.

Removing the need for repetitive code edits freed the team to focus on growth. Regular checkout updates now happen via the app store, not code merges.

Key Takeaways

  • Centralize checkout customization with extensions to eliminate manual code duplication.
  • Use Shopify Functions for custom logic without Liquid, reducing risk of breaking templates.
  • Deploy across multiple stores simultaneously to cut release time ahead of peak sales.
  • Leverage Shop Pay integrations in extensions to boost conversion by up to 50% over guest checkout.
  • Choose app-based upsells to add features like shipping insurance without custom coding.
  • Adopt the one-page checkout from Shopify’s latest platform for faster transitions and better UX.

Conclusion

By switching to Checkout Extensibility, Monos turned a monthly headache into a click-and-deploy routine. Their small team stays focused on brand and product, while reliable app extensions handle checkout needs automatically.

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Key Takeaways

  • 1Centralize checkout updates with extensions to remove repetitive code edits across multiple stores.
  • 2Implement Shopify Functions for logic customizations without touching Liquid templates, lowering risk.
  • 3Roll out checkout changes to all storefronts at once to stay ahead of major events like Black Friday.
  • 4Integrate Shop Pay via extensions to achieve up to 50% better conversion compared to guest checkout.
  • 5Add upsells and insurance modules through app-based extensions to boost average order value.
  • 6Use Shopify’s one-page checkout and faster page transitions for improved UX and reduced abandonment.
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Key Facts

Saved Development Time
>10 hours/month
Conversion Lift
50%
Speed Improvement
2X faster
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Tools & Technologies Used

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