How Milligram Drove 32% Revenue Growth with Shopify POS

Unifying Online and In-Store Promotions

When Milligram opened its first brick-and-mortar shop in 2017, the team realized that keeping promotions consistent across separate systems was tougher than expected. Adobe Commerce powered the web store, NetSuite ran the in-store registers, and none of the marketing offers translated from one channel to another. It were a real headache when a gift-with-purchase code worked online but vanished at checkout in a physical store.

The Challenge

Milligram had built a loyal audience without discounting, using gift incentives to nudge customers. But the disjointed platforms meant the gift-with-purchase offers and loyalty points they rolled out online didn’t sync in person. The loyalty program stalled, and the brand feared repeats of manual reconciliations and unhappy shoppers.

Choosing a Single Platform

In 2019, Milligram teamed up with Convert Digital to move everything onto Shopify Plus and Shopify POS. They kept NetSuite for back-office work like accounting and logistics but let Shopify handle all selling. Suddenly promotions pushed in the admin dashboard applied online and in-store without any extra wiring.

A Loyalty Program That Finally Worked

With Shopify POS in place, Milligram relaunched its “Friends for Life” loyalty scheme using Yotpo. Members earned and redeemed points seamlessly on the website or at a checkout terminal. There was no more manual mapping—points just appeared.

Measurable Results

• 32% year-over-year lift in group revenue in FY23
• 16% growth in in-store sales
• 12% bump in average order value from omnichannel shoppers

Freed from manual updates, the team doubled its store count from four to eight in a year and can now focus on delighting stationery lovers instead of juggling two systems.

Key Outcomes

• Unified promotions reduced admin work and boosted revenue.
• Omnichannel loyalty reengaged customers across touchpoints.
• Faster rollouts let Milligram open twice as many stores.

Milligram’s experience shows how syncing your ecommerce and POS can unlock smarter marketing, happier shoppers, and real growth.