How Mac Tools Scored a 25% Order Spike with Shopify Plus

Revamping an 80-Year-Old Toolmaker’s Online Store

Mac Tools has been a staple for mechanics since 1938. With over 1,200 wholesale distributors, its original custom platform struggled with basic tasks like adding more than three items to a cart, locating wholesale partners, and delivering a smooth mobile experience. Sales reps juggled faxes and paper orders. Meanwhile, direct customers hit dead ends.

The Pain Points

Customers faced clunky navigation and limited search. Sales teams relied on manual fax orders for B2B business. The site lacked a mobile-first checkout, and product discoverability fell short.

Why Shopify Plus?

Mac Tools needed speed and flexibility. Shopify Plus promised a fast migration, a robust API for custom features, and enterprise-grade performance. A 90-day timeline set a hard deadline to keep momentum.

Migration in 90 Days

A dedicated team mapped the product catalog, rebuilt the site with mobile-friendly themes, and integrated advanced search functionality. They built adistributor and franchisee finderand acustomization toolfor users to personalize product kits. Payment gateways, tax rules, and wholesale pricing dropped into place.

Rollout and Training

Within three months, internal teams learned the new backend, distributors tested the finder tool, and marketing prepped launch campaigns. Frontend tweaks rolled live in weekly sprints.

Results That Speak

Site visits rose by 14%. Total orders climbed 25%. Weekly B2B orders jumped 167%. The modernization also cut manual B2B processing time in half and delivered a consistent experience on mobile and desktop.

Key Features Deployed

• Advanced onsite search and filters
• Responsive, mobile-first checkout
• Distributor and franchisee finder integration
• Custom product-kit builder
• Automated B2B pricing and order workflows

They saw boosts in performance and felt excited by the traction it brought. Mac Tools now has a platform built for growth, ready to serve DIY fans and wholesale partners on a single, scalable system.