Good American’s Seamless Omni-Channel Shift with Shopify POS

Brand Background

Good American launched in early 2016 as a digital-native denim label. Co-founders Khloe Kardashian and Emma Grede set out to solve a persistent gap in fashion: high-quality jeans that fit a wide range of body types. Early buzz on social channels and product reviews on the site delivered strong traction, but the team wanted more direct touchpoints with shoppers.

The Challenge: Integrating Channels

As an online-first business, Good American relied on Shopify’s ecommerce engine but had no physical footprint. Moving into brick-and-mortar required new hardware, point-of-sale software, and clear data flows between systems. They had questions around inventory accuracy, order visibility, and customer profiles when a shopper moved from web to store.

The Solution: Shopify POS Meets NetSuite

Having run their webshop on Shopify since day one, the team chose Shopify POS for in-store sales. They tapped into Shopify’s API layer to link every transaction back to NetSuite ERP, so finance, logistics, and inventory teams see live updates. Custom tags and simple order routing let them assign sales to the right channel—online, retail, social or through the Shop App.

Results and Impact

• Achieved a year-to-date Net Promoter Score of 91.69 across all physical stores.
• Reduced return rates by 20% in-store compared to ecommerce, thanks to better fitting rooms and service.
• Gained full visibility on multichannel sales and inventory, cutting manual data transfers.

What’s Next

Good American plans to roll out additional retail locations in new markets while keeping real-time reporting front and center. By leveraging Shopify Plus and POS together, the brand can launch stores faster and save on custom integration costs. This model lets them focus on product design and in-store experience rather than plumbing data between apps.