FragranceNet.com Drives 3.4% Conversion Lift with Shop Pay

Introduction

In the highly competitive world of online beauty retail, every second at checkout counts. FragranceNet.com, which has served perfume lovers since 1997, understood that a clunky payment flow could cost sales. With over 40,000 SKUs and a custom platform that powering global orders, the team set out to simplify the final step—payment—to win more completing customers.

Background

As a pioneer in fragrance e-commerce, FragranceNet.com had built robust digital operations and fulfillment in multiple centers. Yet the one-size-fits-all checkout wasn’t enough. Most buyers checked out as guests, manually typing in addresses and card details. Conversion rates hovered around the industry norm, but the team aimed higher—shorter flows, fewer keystrokes, faster results.

The Challenge

The core hurdle was twofold: speeding up payment on a custom site without replatforming, and making it seamless for both returning and first-time shoppers. Any platform migration would risk downtime or data loss. FragranceNet.com needed a plug-and-play layer that recognized users in seconds, handled shipping and billing autofill, and slotted right into their existing codebase.

Solution

They choseShop Payvia Shop Component—a modular, identity-powered checkout element. With a one-time code, returning buyers saw stored payment methods and addresses instantly, while newcomers got guided setup. The integration took just eight weeks, with Shopify’s support team on call and zero site disruptions. FragranceNet.com kept its custom UX yet unlocked a modern payment flow in days, not months.

Results

In the first month post-launch, conversion rates climbed by 3.4%, translating to thousands more completed orders. New customer acquisition rose 7.5%, signaling that a slick checkout can attract buyers beyond the existing base. Positive feedback poured in: customers praised no-click autofill and reduced keystrokes. Behind the scenes, order velocity rose and average cart completion time fell.

Next Steps

FragranceNet.com plans to layer in Shop Pay’s app experience so users can track and reorder favorites on mobile. With a proven template for frictionless checkout, the team will explore additional accelerators like saved cart reminders and guest-to-account prompts—all aiming to boost repeat rates and lifetime value.