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Fauchon Boosts Sales with Shopify POS

6/24/2024
Fauchon
Auguste Fauchon
Fauchon
www.fauchon.com
Paris, FranceFounded 1886
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Monthly Revenue
Undisclosed
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Founders
Auguste Fauchon
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Employees
Undisclosed
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Business Description

Established in Paris in 1886, Fauchon is a high-end gourmet brand known worldwide for luxury gift boxes, fine pastries, chocolates and savory delicacies across its boutiques, franchises and ecommerce channel.
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Executive Summary

Fauchon replaced its expensive, slow Magento setup with Shopify and Shopify POS to unify online and in-store operations. Faster checkouts, real-time inventory checks, and in-store ordering for out-of-stock items triggered a 20% lift in add-to-cart rate, 4% peak conversion and a 50% faster transaction flow.
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Case Study Content

How Fauchon Transformed Checkout with Shopify POS

Fauchon, a Parisian gourmet icon since 1886, struggled with high maintenance fees, slow updates and disconnected retail operations on Magento. The result was longer lines at checkout, limited product visibility in boutiques and frequent technical headaches online.

Identifying the Pain Points

At the point of sale, legacy POS terminals throttled transaction speed and prevented staff from accessing stock levels across channels. Associates couldn’t order out-of-stock items, meaning customers left empty-handed. Online, Magento’s upkeep drained time and budget that could have gone toward launching new products or marketing.

Migrating to Shopify and Introducing Shopify POS

In 2024, Fauchon switched its ecommerce site to Shopify and rolled out Shopify POS in flagship boutiques. Tablets replaced fixed checkouts, giving staff mobility, real-time stock visibility and the ability to order unavailable items on the spot. Payment steps dropped to a few taps, cutting checkout time in half.

Streamlining In-Store and Online Operations

Unification meant one inventory database for both channels. Seasonal peaks no longer triggered server crashes or dreaded technical checks. The team now focuses on highlighting new gourmet collections and crafting targeted campaigns rather than troubleshooting code.

Measurable Business Impact

Within months of going live, Fauchon reported a 20% lift in add-to-cart rate and saw ecommerce conversions hit 4% at peak. In-store checkout sped up by 50%, doubling transaction speed for sales associates. Opening new boutiques went from a month-long integration project to a matter of days.

Looking Ahead

Fauchon plans to bring Shopify POS to its franchise network worldwide, ensuring a consistent, premium experience for every patron. This foundation will support rapid expansion and let the brand preserve its reputation for elegant taste and sensory delight.

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Key Takeaways

  • 1Replacing Magento with Shopify halved in-store checkout time and cut technical maintenance costs dramatically.
  • 2Introducing mobile Shopify POS tablets enabled real-time stock checks and direct ordering for out-of-stock items.
  • 3Unified inventory across online and physical channels removed data silos and improved order accuracy.
  • 4A 20% increase in add-to-cart rate and 4% peak ecommerce conversion proved the impact on sales.
  • 5New boutique rollouts went from weeks of setup to days, accelerating Fauchon’s expansion plans.
  • 6Staff freed from technical tasks can now focus on customer service and promoting new gourmet collections.
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Key Facts

Increase in Add-to-Cart Rate
20%
Ecommerce Conversion Rate
4%
Faster Checkout Process
50%
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Tools & Technologies Used

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How to Replicate This Success

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