How EM Golf UK Reinvented Indoor Golf Bookings with WooCommerce

Overview

EM Golf UK is a London-based indoor golf studio offering simulator sessions and lessons with golf pro Ed Morton. One Hundred Web Design created a responsive site using WooCommerce Bookings so customers can reserve simulator slots and coaching blocks on any device.

Challenge

The existing booking tool was not mobile-friendly and lacked real-time calendar sync. EM Golf UK needed a platform to manage studio slots, coach availability, and holiday closures, all without manual updates or double bookings.

Solution

Using WooCommerce Bookings, the team set up multiple bookable products: timed simulator sessions, coaching by the hour, and package deals. They configured resources for the simulator and the coach, and added blackout dates. A minor back-end workaround handled holiday closures so they appear correctly in Google Calendar.

Integration and Custom Features

PDF Invoices & Packing Slips was added to automate billing, and Product Add-Ons let customers choose extras like equipment rental. Smart Coupons enabled the sale of store credit and loyalty packs. Google Calendar sync means Ed sees bookings instantly on his phone without logging in.

Results

The new site cut down on scheduling emails and errors. Mobile customers book in seconds, and Ed manages all appointments in one place. The studio team spends less time on admin and more time coaching players on the simulator floor.

Ongoing Outreach

EM Golf UK uses Twitter and Facebook to share pro tips and competition highlights. An email capture form is planned with MailChimp to convert first-time visitors into repeat clients. The website now serves as both a booking engine and a marketing hub.

Agency Perspective

Developer Reuben Mansell drew on a marketing background and WordPress skills from Codecademy and Treehouse. His mix of social media know-how and hands-on coding helped guide the setup and custom tweaks for a smooth launch.

Technical Details

Bookable products in WooCommerce are configured with fixed durations and max bookings per slot. Resources handle coach time and simulator availability. Holiday periods use dummy entries to avoid blocking valid dates in Google Calendar.

User Experience

The calendar display prevents selections outside opening hours. Add-on checkboxes appear below the slot picker for clear upsell options. Checkout includes coupon fields and custom labels for a polished finish.