Dippin’ Dots Increases DTC Sales by 66%

Overview

Dippin’ Dots partnered with BigCommerce and Groove Commerce to reimagine its online store, blending the playful identity of the brand with a modern, streamlined shopping experience. Facing an outdated platform and complex shipping requirements, the team redesigned the storefront, optimized checkout, and implemented a custom delivery date calendar that fits the precise needs of shipping perishable, cold-chain products.

Challenges

Built on an old CMS since 2009, the original site struggled with content updates, unexpected shipping costs, and the inability to guarantee safe delivery of its ice cream beads. Because the products need dry ice and must arrive frozen within a narrow time window, customers had no way to choose delivery dates, often leading to melted treats and frustration. The site also lacked flexibility for non-technical staff to update promotions, blog posts, or product details.

Solutions

Groove Commerce leveraged BigCommerce’s Optimized One-Page Checkout and Advanced Shipping Manager API to build a visual shipping calendar where customers can pick delivery dates, see blackout days, and calculate costs in real time. They also embraced Page Builder, native search, and built animations with custom CSS to bring the brand’s vibrant style online without reliance on many third-party apps. This simplified tech stack gave Dippin’ Dots the freedom to launch promotions and update content with ease.

Results

After launch, Dippin’ Dots saw a 66% increase in revenue, 78% more transactions, and a 38% lift in conversion rate. Customers reported higher satisfaction due to the clarity of delivery options and the intuitive calendar. Teams across marketing and operations praised the reduced complexity and ability to make real-time edits without developer support. Even occasional hiccups—like when the calendar dont show certain weekends—were quickly fixed using the simplified back end.

Conclusion

By combining a playful, on-brand design with precise logistical capabilities, Dippin’ Dots successfully modernized its direct-to-consumer channel. This project highlights how creative technical solutions and a lean tech stack can empower both marketing and product teams while delivering a standout visitor experience that drives significant growth.