How Dan Henry Scaled His Skool Community to $116K/Month

Introduction

Dan Henry, a seasoned business consultant, tapped into an ever-present problem—how to bring in new clients—to launch Get Clients University on Skool. By charging $97/month for access to training, live calls, gamified interaction, and community support, he now pulls in $116,400 in predictable monthly revenue from 1,200 members. Here’s how he turned a simple idea into a thriving subscription business.

The Power of Recurring Revenue

Steady cash flow makes every decision easier. With $116,400 each month, Dan can forecast investments, improve his course materials, and keep members delighted. This stable backbone frees him from one-off launches and allows a focus on long-term growth and community health.

Choosing a Perpetual Problem

Dan’s north star? A pain point businesses never outgrow: finding clients. Whether in fitness, finance, or entertainment, organizations constantly need fresh leads. By zeroing in on this perpetual challenge, he designed a curriculum and community that stay relevant month after month.

Building on Skool

Skool offered Dan a turnkey platform: customizable sales pages, zero transaction fees, and built-in payment processing. New members sign up in minutes, cancellations are handled automatically, and he only focuses on teaching and community management.

Content Strategy and Onboarding

A clear “Start Here” module gives a quick win—a simple tactic to land a new client in 7 days. After that, the library is organized by theme: organic traffic, paid ads, offer creation, and conversion optimization. Regular updates keep lessons fresh and members coming back.

Engagement Through Live Calls and Gamification

Weekly live calls rotate between Dan, his COO, and a certified Facebook ad specialist. Members ask questions, swap feedback, and build relationships. Gamification on Skool awards points for posts, comments, and likes, and 91% of learners stay active because they’re chasing leaderboard rewards and unlockables.

Mini-Product Funnel for Acquisition

Dan offers a $47 workshop on Facebook ads. After checkout, a one-click upsell invites participants to join Get Clients University at a discount plus bonuses. Those who pass convert at 20–25%. Follow-up emails use simple storytelling—everyday moments that teach a marketing lesson and steer prospects toward the community.

Retention and Community Health

To prevent churn, Dan refreshes modules, surveys members, and celebrates wins in monthly calls. One-on-one coaching and small group sessions reinforce progress. The result: high satisfaction and low cancellations.

Conclusion

Dan Henry’s model illustrates that tackling a constant business issue with structured content, live engagement, gamification, and a clear funnel can yield a six-figure MRR. By replicating his playbook—problem selection, platform choice, content planning, community tactics, and funnel mechanics—any founder can build a profitable membership site.