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How Car Toys Transformed Retail & Digital Experiences with Shopify

6/20/2024
Car Toys
Car Toys
www.cartoys.com
Seattle, United StatesFounded 1987
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Monthly Revenue
Undisclosed
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Founders
Dan Brettler
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Employees
Undisclosed
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Business Description

Founded in 1987, Car Toys is the largest independent specialty car audio and mobile electronics retailer in the U.S., renowned for its custom installations, high-end product offerings, and award-winning service across multiple price points.
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Executive Summary

Car Toys, the largest independent specialty car audio and mobile electronics retailer in the U.S., faced high fees, integration breakdowns, and disjointed shopping flows on Magento. By migrating to Shopify in just 30 days, Car Toys achieved real-time inventory tracking, a unified gift card program, and self-service promotional tools for non-technical staff. This case study details their streamlined rollout, tactical POS integration, and the operational gains they’ve unlocked across all channels.
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Case Study Content

Background & Challenges

Car Toys has built a reputation for offering concert-quality sound systems and custom mobile electronics installations. But powering a customized experience through Magento meant high platform fees, constant integration failures, and a disjointed data picture between online and brick-and-mortar channels. Checkout bridges broke without warning, and every unexpected platform update ate up precious engineering hours.

Why Shopify?

When their contract renewal loomed, the team saw an opportunity. Shopify offered a unified commerce vision, with built-in POS, gift card support online and offline, and a developer-friendly API surface. Migrating meant trading complex workarounds for a single system to manage products, inventory, payments, and promotions.

Rapid 30-Day Migration

Partnering with Teifi Digital, Car Toys compressed a six-month rollout into a 30-day pilot. They prioritized must-have features—real-time showroom inventory, appointment booking, and seamless gift cards—and ran a phased launch. Sales never paused as critical Magento modules were rebuilt or replaced on Shopify.

Unified Gift Cards & POS

On Magento, gift cards lived in a silo. Now Shopify POS drives a single gift card ledger: customers can buy online, redeem in store, or vice versa, without manual reconciliations. Transaction data flows directly into Shopify, slashing reconciliation time and giving managers clear visibility.

Empowering Non-Technical Teams

Beyond operational gains, Car Toys equips marketing and store managers to launch promotions, update landing pages, and swap banners without touching code. The UI is intuitive, so changes go live the same day instead of waiting weeks for dev resources.

Results & Impact

With a single, scalable platform, Car Toys reduced technical overhead, streamlined integrations, and delivered a consistent shopping journey at every touchpoint. Their successful full platform launch followed just five months after the pilot—an outcome that redefines what unified commerce can achieve.

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Key Takeaways

  • 1Condensing a six-month implementation into a 30-day pilot requires strict prioritization of must-have features and phased rollouts.
  • 2Building transaction flows directly into Shopify eliminated fragile bridges and manual reconciliations between marketplaces and POS.
  • 3Empowering non-technical staff to launch promotions and landing pages drives faster marketing cycles and reduces engineering bottlenecks.
  • 4Unified gift card support across online and in-store channels enhances the customer experience and simplifies back-office operations.
  • 5Real-time inventory visibility across showrooms boosts conversion rates by ensuring customers find the products they want, where they want them.
  • 6Partnering with a specialized Shopify agency like Teifi Digital can accelerate migrations while maintaining uninterrupted sales throughput.
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Tools & Technologies Used

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How to Replicate This Success

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Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.