How Brock’s Performance Revved Up Revenue 94% with BigCommerce

Overhauling the Garage: A Fresh E-commerce Approach

Brock’s Performance began as a living-room operation in Dayton, Ohio, where founder Brock Davidson engineered nitrous-fed motorcycle builds that caught the motor-sport world by surprise. By 2000 his passion had grown into a brick-and-mortar workshop supplying high-octane parts to racers. But when orders surged, the homegrown ecommerce tied to their warehouse management system began to choke. Server updates and custom code sapped the team’s time, pulling attention from product innovation and dealer support.

Challenge: Breaking Free from IT Overhead

Vice President Jeff Grieco recalls, “Our WMS solution worked, but the embedded store was terrible. We spent days wrestling servers, writing PHP fixes and managing compliance instead of building relationships and boosting sales.” With global distributors in the Middle East, South Africa and Asia clamoring for custom price tiers and multi-language checkout, it became clear: they needed a scalable, maintenance-free platform.

Solution: BigCommerce’s Native Power

After evaluating Shopify, Magento and others, Brock’s chose BigCommerce for its seamless payment flows, built-in international features, and robust API ecosystem. In under six months, the in-house team of 15 launched a fully functional store: customer groups got tailored pricing, product options handled multiple engine specs, and language packs served a diverse dealer network.

Integrations That Fuel Growth

• FavSEO: Bulk edit titles and meta descriptions to boost organic rankings.
• Klaviyo: Automate email flows with segmented campaigns for racers and distributors.
• Rewind: Backup store data daily, ensuring product and order details stay secure.
• Google Shopping by Sales and Orders: Push product feed live to Google and Facebook for broader reach.

Results: Record Speeds on Revenue and Orders

Once the platform migrated, performance metrics soared. Comparing 2021 to 2018, Brock’s saw a 94% increase in revenue, 97% growth in customers and a 104% jump in total orders. Conversion rates climbed by 60%, site visits by 61%, and real-time inventory accuracy built dealer trust. Grieco notes, “In four years, we never misreported stock once.”

Looking Ahead: Next Gear

With plans to launch an automotive parts store on BigCommerce and add “shop by” filters for easier discovery, Brock’s Performance proves that a lean team, paired with a flexible ecommerce engine, can outpace legacy players—and still keep its foot firmly on the throttle.