Braun Büffel Boosts D2C Sales by 50% with Shopify Store Revamp

Reinventing Braun Büffel’s Online Shop

Braun Büffel, a household name for leather goods since 1887, found itself at a crossroads when its initial Magento store became more of a burden than a bridge to online customers. Without direct in-house expertise, the brand relied on an external agency for every small update. As orders climbed during the first Covid lockdown, the friction only grew. Launching an internal D2C channel meant building skills across the team. They needed a platform that would let them move fast, self-manage features, and connect tools easily. Magento, heavy and rigid, was no longer an option.

Tackling the Challenge Head-On

In March 2020, Braun Büffel opened its first direct-to-consumer store on Magento. Delivering a seamless experience was tough because more complex customizations meant long development sprints. The leadership team debated how to address customer demands without inflating the budget. Psychologically it was a shift too—they had to inform specialist retailers about their move into D2C. Yet, the urgency of lockdown sales and lack of internal know-how pushed them to find a new solution quickly.

Why Shopify Became the Go-To Platform

Shopify ticked every box. Within 12 weeks the core shop was live, and the team regained control. In half a year they completed a full relaunch, using Shopify’s intuitive admin to showcase content, run simple A/B tests, and address customer questions upfront. Integrations that had taken months before could now be connected in hours through the app store, without relying on developers. Suddenly the small e-commerce team was shipping ideas at top speed.

Measurable Results Across the Board

Since migrating, Braun Büffel’s conversion rate shot up by nearly 50%, while the average cart value climbed from €72 to over €100—a 28% lift. Page load times decreased by 66%, cutting the bounce rate from 55% to 42%. Faster pages not only improved trust but also kept shoppers engaged longer. The brand saw stronger connections as customers could explore repair services, product stories, and lifestyle content seamlessly within the new shop.

Empowering the Team for Rapid Innovation

Artur Wagner, Chief Digital Officer, says the real win is team empowerment. What once took six months now happens in a week. They roll out promos, test payment options, and tweak layouts without external help. This speed has become the number one growth lever, allowing Braun Büffel to expand into Scandinavia and the rest of Europe while keeping retail partners happy with data-driven insights.

Looking Ahead

Shopify now serves as Braun Büffel’s top sales representative, feeding real-time data into strategic decisions. As they explore new markets, the flexible platform will support local currencies, taxes, and languages. With the technical foundation in place, future innovation is limited only by imagination.