How Backyard Butchers Scaled Customer Care with Shopify POS

Turning Pop-Ups into Digital Growth Engines

When Backyard Butchers launched in 2020, they bypassed the usual online-first playbook. Instead, co-founders hit the road with pop-up butcher stands, selling hormone-free beef face-to-face. They built trust one customer at a time, but their legacy POS couldn’t keep up with data capture or follow-up. Without unified customer profiles, remarketing faltered and service lagged.

The Challenge: Fragmented Data, Lost Connections

Serving 600,000 shoppers across 48 states, Backyard Butchers needed a way to record every name, email, purchase detail, and special request. Their old system made it hard to pull clean, first-party data or trigger automated email flows. In-person customers dropped off the radar as soon as they left the stand—one-time sales instead of lasting relationships.

The Solution: Shopify POS Everywhere

They already ran their ecommerce store on Shopify. Adding Shopify POS in the field was the logical leap. Within weeks, every pop-up and terminal pushed orders, customer profiles, and payment details into one dashboard. When a family ordered bulk beef for a barbecue, the system logged their info and flagged them for follow-up offers via email.

Integration with email tools and support platforms let the marketing team set up remarketing automations without writing code. Shop Pay and Shop Pay Installments rolled out fast, making bulk orders more accessible. No extra engineering was needed—Shopify’s launch team held video calls, trained staff, and sent quick-start guides.

The Impact: Faster Service, Happier Customers

Once data flowed freely, Backyard Butchers saw instant gains. Order modifications that took minutes in the old system now happen in seconds. Customer support reps find profiles instantly, slashing resolution times by roughly half. And when feedback surfaces—say, a cut was too thick—the team jumps in with a discount code or free side, turning negatives into praise.

Key results include a 30% lift in CSAT, 70% faster order edits, and nearly a 50% cut in service-ticket resolution. Best of all, the return rate stays under 1.5% despite massive volume. With just three marketing hires and minimal dev work, they maintain tight control over data, spend, and growth.

Looking Ahead: Personal Touch at Scale

Backyard Butchers plans to expand their pop-up roster and drive more repeat orders through segmented email sequences. Every new event automatically populates customer lists for targeted offers—whether that’s a ribeye special in Chicago or a brisket drop in Los Angeles. As long as Shopify POS underpins both sides of the business, they can grow without losing the neighborhood butcher feel.